Design Awareness Seminar

The Design Awareness Seminar is aimed to create a platform for MSME units in the country, to improve the manufacturing competitiveness. The seminar will help MSME participants to interact with Design Expert/speakers to understand design methodology and benefits of design to MSME in their business, product, process, service and operations. To take design at a higher level of manufacturing functions, it is very important to develop a design scenario and environment at the early stage of conception.

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Objective of design awareness seminar is to Generate Design awareness and introduce Design Clinic Scheme to MSMEs.


Design Clinic Scheme is aimed to introduce the benefits of design practices to MSME sectors in country to improve the manufacturing compatibility. To take design at higher level of manufacturing functions, it is very important to develop a design scenario and environment at the early stage of conception. Design Sensitisation Programme will help in generating awareness about design methodology and approach for MSMEs. It will help participants understand, how design practices will be followed during the during the Design Clinic Schemes for more competitive and futuristic outcome in market scenario. The design sensititsation seminar will also play the role of an agent in demystifying the design misconceptions in the present scenario. The seminar and discussion will help generate issues which will further establish the role of design in overall design clinic programme. Design Experts’ role will be to take participants on tour through his/her experience of design as an approach to innovation and creation of distinction.

The seminar will be organized by the Organization/cluster association for participation of member MSME units under the guidance of design expert/consultants. The programme would be focused to generate the maximum awareness and understanding about the design methodology and approach for MSMEs through Design Clinic Scheme. It will help participants to understand, how design practices will be followed during the design clinic schemes for more competitive and futuristic outcome in market scenario. The seminar will be organized in the area chosen by the association keeping in mind the convenience to participants and organizers. 

Design awareness seminar will help in generating awareness about design methodology and approach for MSMEs. The seminar will be organized for one day with activities including the design expert’s talk on understanding design, design methodology, best practices and design case studies.

The seminar will be organized by the cluster association for participation of member MSME units under the guidance of design experts/consultants. The seminar will be organized in the area chosen by the association keeping in mind the convenience to participants and organizers. The fund allotted for design awareness seminar will be up to 60,000 Rs for one seminar on reimbursement basic.