Understanding the Design Clinic Scheme


To increase awareness about the value of design and establish design learning in MSMEs.

To increase competitiveness of MSME products and services through design.


To create a sustainable design ecosystem for the MSME sector through continuous learning and skill development.

To promote use of design by MSMEs for developing products and services that are market led.

To focus on building the design capability of MSMEs to enable them to improve business performance as well as compete in the global market.

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Key principles

Adopting a rigorous, yet applicant friendly, process.

Promoting and disseminating design concepts in regional or local languages understood by the MSMEs.

Establishing benefits without overwhelming the MSMEs.

Learning from other successful design-support programmes.

Establishing systematic processes for design and product development in MSMEs.

Scheme description

For easy percolation of design thinking and philosophy and maximum benefit for MSME units the Design Clinic Scheme is divided at 3 broader levels. These activities are helpful in smooth transition in to several levels of design intervention in industrial and business activities of MSMEs.

Design Awareness Seminar

The design sensitisation seminar is aimed to create a platform for MSME units to improve the manufacturing competitiveness. The seminar will help MSME participants to interact with design experts/speakers to understand design methodology and benefits of design to MSME in their business, product, process, service and operations. To take design to a higher level of manufacturing functions, it is very important to develop an understanding of the design scenario and environment at an early stage of conception.

Design Awareness Programme

The design awareness programme is focused on exploring industrial functions and activities to develop a holistic map of MSME clusters and units. The design expert/s will generate design information about products, market scenario, technology, communication, research and development, and various industrial functions along with human factor study for ergonomics, safety, convenience, learning and skill up gradation through design research. The programme will also provide design remedies for identified opportunities through the design clinic workshop.

The design awareness programme is conducted in two stages.
– Need Assessment Survey
– Design Clinic Workshop

Design Projects

Design projects are identified during the need assessment survey and discussed during the design clinic workshop. Project which require intensive design observation and interventions can be taken up as design projects with the help of design experts. The project can be related to design intervention in area of product/process /strategic areas where design can help in generating solutions and value for individual or group of MSMEs.

Role of Design in Improving Competitiveness:

Design is an approach, process and methodology. Design is indented, purposeful, contextual, which is aimed to create advantage, distinction and futuristic outcome as a result. Design is systemic and holistic in nature, there fore helps in generating more creative, impactful and sustainable solutions. In manufacturing, design is commonly associated with industrial product design – specifically the ‘aesthetics and appearance’ of a product at a surface level interaction. However, the application of design is much broader, for example designing for functional appeal, ease of manufacture, consumption and sustainability. Designing may also be done for reliability or quality or business processes. Service designs are primarily to cater to customers experience of the delivered product and service.

The larger purpose of design is to do things in a better manner, to improve a situation and to make a positive difference. The role of design in business is to create value. A company can use the design process to add value to products, services, and the organisation. A well-designed product, service, or organisation is always more valuable.

Design, innovation and growth are linked. Innovation and design are not simply about new products or technology. They are also about how to improve products for everyday use, leading to reduced costs, increased usability and new business opportunities. Design is recognised as an innovative discipline that can help MSMEs to sustain and grow in an increasingly competitive market.


Design Clinic Scheme Guidelines