An initiative of the Ministry of Micro, Small & Medium Enterprises (MSME), Government of India (GOI) & National Institute of Design (NID)

The Design Clinic Scheme is an initiative of the Ministry of Micro, Small and Medium Scale enterprises and India’s premier Design institute namely National Institute of Design. Launched under the National Manufacturing Competitiveness Programme (NMCP) on February 17th, 2010 in New Delhi, the unique and ambitious design intervention scheme proposes to benefit 200 industry clusters to create a dynamic platform to provide expert solutions to real time Design problems, and in that add value to existing products.

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The Design Clinic Scheme scheduled for implementation through the Eleventh Plan, is structured to enhance Design awareness by exposing beneficiaries to the critical nuances of process, operation, manufacturing and business aspects of Design. All targeted to equip them with skills for improving, evaluating and analysing Design related interventions. The initiatives are expected to inculcate an innovative and futuristic approach towards Product Development, In the long term, the effort is expected to accrue cost effective solutions and equip with the ability to identify opportunities for enhancing existing product value. The skill level achieved by beneficiaries of the Design Clinic Scheme is anticipated to equip them with the capability of offering competitive and breakthrough solutions for the MSME sectors and in that switching the production mode from Original Equipment Manufacturing to Original Design Creation and hence Original Brand Manufacturing.

The three Design Clinic Scheme models for facilitating Design learnings are:

a) Design Sensitisation Seminars (200)

b) Design Awareness Programmes

i) Need Assessment Survey

ii) Design Clinic Worshops (200)

c) Design Projects (400, including 100 Student Design Projects)

The total Design Clinic Scheme budget of Rs.73.58 crores, enjoys a Rs.49.08 assistance from the Government of India, to be released at various stages of progress. The balance to be contributed by the benefiting MSME units.

The National Institute of Design is the nodal agency for the Design Clinic Scheme with its rich experience in Design training and Consultancy, NID being the synergising catalyst between Design professionals and Design Clinic Scheme beneficiaries, with an administrative command of facilitating the Design Clinic Scheme schedule.

The Design Clinic Scheme offers an enriching opportunity to the large sector of MSME (Associations and Units) as well as the Indian Design fraternity, including consulting firms, independent Designers, Design institutes as also Design students, to engage in assisting the country’s large and significant MSME sector.